How to Promote Your Brand With Printed Apparel

Apparel printing is a great way to promote your brand. It will increase brand awareness, and people will notice branded apparel at industry events. Apparel printing allows for a great deal of creativity. You should choose clothing designs that create curiosity and engagement. The goal is to create clothing that goes beyond the corporate branding guidelines and shows off your brand’s personality.

In order to get the best results, screen printing should be done using heat-treated washable ink. This will increase the durability of the finished product. It is also important to follow manufacturer’s guidelines regarding drying temperatures and times for garments. Ink that has undergone heat treatment will last longer. The correct drying temperature for a garment depends on its fabric type.

Direct to garment printing uses special inks and a modified inkjet printer. This technique can create full color prints that are extremely detailed. However, this process does require special chemical pretreatment before the garment can be printed. Fortunately, there are newer machines that combine the benefits of screen printing and DTG printing. These machines can reduce setup time and eliminate the need to pre-treat shirts.

Another popular method of apparel printing is heat transfer printing. Heat transfer printing is a great way to decorate garments on the spot. For example, a high school wrestling tournament brings together six wrestling teams. The coaches decide to sell apparel with the tournament logo and the names of the students competing in the event. The coaches can create the design using a heat transfer paper, then take it to the event with a heat press and apply it to plain garments. Each attending team can then choose their favorite garment from an inventory.

Direct-to-garment printing uses specialized ink that prints onto the fibers of the fabric. This allows for vibrant colors to remain on the garment without fading. The process also saves time because the ink is embedded directly into the fabric. It also allows for unlimited colors to be used in one design.

Custom apparel printing is a great way to promote your brand. Customized t-shirts can act as walking billboards for your company. They can be used by your marketing team as giveaways and promotions. They can also be used by employees for a professional look even on dress-down days. Regardless of how you choose to brand your brand, it’s important to choose quality apparel that will represent your company. If you are looking for apparel printing, choose a Tacoma printing and embroidery studio that will provide your company with the quality apparel it needs to get the job done.

In addition to traditional screen printing and dye-sublimation printing, there are other options available to create your design. Sublimation printing involves heat-transferring special ink onto a garment. However, this method requires that the printer uses a heat press.

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